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B.V.D. — A Century-Old Legend of Comfort
Exclusively Curated by MAD Lifestyle
Since 1876, Beyond a Classic
In the world of men's underwear, one name became synonymous with the category itself — B.V.D.. Founded in New York in 1876, this legendary brand not only defined the standard of an era but also left an indelible mark of comfort in men's wardrobes worldwide.
At MAD Lifestyle, we believe that true style begins with the layer closest to your skin. That’s why we bring you B.V.D. — a brand that perfectly merges American heritage with Japanese precision engineering. Since its partnership with Japan's Fujibo Holdings in 1976, every B.V.D. product in the Asian market embodies Japan's uncompromising pursuit of quality.
Why We Chose B.V.D. for You
Our Three Pillars of Excellence
Uncompromising Japanese Quality
Every B.V.D. product is manufactured under strict Japanese quality control. From material selection to the final stitch, we ensure a world-class standard you can trust.
Constantly Evolving Technology
From the moisture-wicking Light & Dry series to the anti-bacterial Finest Touch EX, B.V.D. continuously innovates to solve the modern man's everyday comfort challenges.
Tailored Fit for Asian Physiques
Designed with the Asian man in mind, B.V.D. offers a superior, more comfortable fit that provides perfect support and freedom of movement for any occasion.
From Classic to Contemporary, There’s a B.V.D. for You
The B.V.D. collection at MAD Lifestyle is more than just underwear; it's a reflection of a lifestyle — pursuing excellence in simplicity and expressing taste through comfort.
Explore the B.V.D. Collection Now