MAD Lifestyle: Your Go-To Store for Men's Underwear, Swimwear, and Lifestyle Products

We are committed not only to providing high-quality and uniquely styled men's underwear, swimwear, and lifestyle products, but also actively participate in and organize various events. Through dedicated engagement, we aim to incrementally promote social diversity and equality, embodying our core philosophy of "Made A Difference."

Mission and Characteristics:

As a pioneer in men's intimate apparel, MAD Lifestyle has evolved from a specialty brand store in 2007 to curating premium global brands today. We offer customers diverse styles and high-performance options, advocating for inclusion and respect. Our goal is to create an LGBTQ+-friendly shopping environment where every customer can confidently express themselves.

Community Engagement and Activities:

• Rainbow-Friendly Brand: We are a proud member of Hong Kong's LGBTQ+ Friendly Store Directory, actively promoting diversity and equality, and fostering an inclusive and fair recruitment approach for LGBTQ+ employees.
• Community Collaboration Initiatives: We have collaborated with the SPLASH brand to launch joint products, with a portion of the sales proceeds donated to the Hong Kong Pride Parade, offering substantial support for community activities.
• Support for Community Events: For years, we have sponsored the Hong Kong Pride Parade and launched collaborative products with a portion of proceeds donated to it. We also actively participate with a booth at the "Rainbow Market" to support community events.
• Care for Elderly LGBTQ+ Individuals: Through our annual "Lucky Bag" charity live streams, we implement a "buy one, donate one" model. Customer purchases extend support to "Grey and Pride" (Elderly Gay and Lesbian Organization), an NGO dedicated to the well-being of elderly LGBTQ+ individuals.
• Cross-Sector Collaboration for Equality: We actively participate in and promote the "Pride Month Market" and "Policy & Partner Rights Seminars" with "大同 Gay Harmony". We also support and sponsor the stage play and microfilm "Not Alone"[168], aiming to foster social understanding and acceptance through arts and education.
• Diverse Content Communication: Our YouTube channel not only showcases products but also actively promotes environmental and charitable topics (such as the "EARTH-DAY EVERY-DAY" series), strengthening the bond between our brand and the community.

MAD Lifestyle not only redefines the men's intimate apparel shopping experience but also strives to drive social change and foster diversity and inclusion with every purchase. We invite you to join us in building a stylish and compassionate lifestyle.

Brands We Carry:

• Private Structure: A Malaysian brand renowned for innovative design and comfortable materials. Its signature underwear and chest bands are highly popular among young men.
• TOOT: A Japanese artisanal brand, made in Japan, emphasizing three-dimensional tailoring and trendy aesthetics.
• GX3: A Japanese underwear brand, focused on high-performance fashion.
• UNDERSTAND: A Japanese brand, made in Thailand, and a top choice for minimalist yet comfortable designs.
• ADDICTED, ES Collection, 2EROS, Supawear, Marcuse, EDGE, G-Station, AQUX, TM: A diverse range of brands leading various lifestyle trends.
• Splash: A Hong Kong brand that emphasizes diversity and community integration, combining fashion with unique Hong Kong elements.
• Lifestyle brands such as pjur, Tenga, Play & Joy, PEPEE, and SuperSlyde: Covering a comprehensive range of lubricant and health products to meet all-round needs.

Sales Channels:

• Official Online Store: Offers a full range of products and exclusive online promotions, with global shipping and free delivery on qualifying orders.
• Physical Retail Experience Store: Located in Hong Kong, providing professional intimate apparel consultation and fitting services.
• Social Media and Live Streaming Sales: Utilizes YouTube, Facebook, and Instagram for product promotion and interactive sales, enhancing the shopping experience.
• Partnership and Event Promotion: Participates in various exhibitions, markets, and brand collaborations to expand influence.

*Note: Due to COVID-19 and monkeypox situations, for the health and safety of our customers, fitting services for intimate items like underwear and swimwear are suspended until further notice!