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The Hong Kong Pride Parade is the city’s most prominent and representative annual celebration of gender diversity. Since its inaugural event in 2008, it has evolved from a vibrant street carnival into a powerful platform for advocacy and courageous voices.
Each year, thousands of participants take to the streets peacefully and rationally to showcase the diverse faces of the LGBTQ+ community, calling for public respect for differences, the elimination of discrimination, and equal legal rights. The core mission of the parade is to build a society where everyone can feel proud and safe for who they are.
"We believe that love is a fundamental right. Every step we take is for love, for equality, and for a more inclusive Hong Kong."
Our collaboration with the Hong Kong Pride Parade stems from a shared belief: that change begins with action. MAD Lifestyle is honored to be the official retail partner for the Hong Kong Pride Parade, bringing their official merchandise to a broader audience that supports equality.
For every piece of Pride Parade merchandise you purchase here, proceeds—after deducting agreed-upon operational costs—will be returned in full to support their annual parade and ongoing community education initiatives. Your support is crucial in sustaining this meaningful event.